In 2022, new technology (NFTs) are at the top of the list when it comes to mainstreaming. There are more NFTs being created today than in the previous three years, and it’s not surprising that they are becoming more prevalent as the space continues to change. However, it’s important to remember that they are not a passing fad.
The rise of blockchain technology has created a new opportunity for marketers to reach out to their customers and reclaim their digital relationships. Through the use of cryptocurrencies, brands can now bypass the traditional marketing model and create media moments that can have a huge impact.
Unique NFT ideas
In March, Pizza Hut launched a limited-edition pizza known as the “NFP,” which was designed to allow collectors to purchase it using cryptocurrency. Each day, a limited-edition “1 Byte Favourites” pizza was released through a slice of pizza. Taco Bell then followed suit with their own series of GIF and images based on their famous Tex-Mex food items.
The initial sale of the NFTs was conducted in just 30 minutes, and the proceeds went to the Taco Bell Foundation’s youth scholarships. Most of the companies that have used the platform have followed the same strategy as Taco Bell, which is to distribute the revenue from the campaign to various charitable organizations. This type of giving back is very important for any brand, as it can help boost its utility value and social impact.
NFT as an impactful tool for many brands
Due to the increasing number of people who are becoming more conscious of the environment and the use of cryptocurrencies, it’s important that brands are aware of the potential impact of their products and services on the planet. Through the use of NFTs, they can also help boost their social impact by raising awareness and funds for various charitable organizations.
UNICEF released a collection of NFTs last year that were designed to represent the schools in disadvantaged areas that are still without internet connectivity. The tokens were created by a data visualization scientist. Each token had a map showing the locations of the schools that are still unconnected.
Through the use of NFTs, they can also help boost their social impact by raising awareness and funds for various charitable organizations. For instance, through the “Whitlock’s Tales of Delicious Demise” NFT, SOCIETY was able to connect with the schools through real-time updates. All of the proceeds from the sale of the book were donated to UNICEF.