Sports brands are increasingly entering the digital space. Puma is one of the latest brands to do so. Puma has jumped into the metaverse with a major push for animal-themed collections.
As the post-pandemic sports industry slowly recovers, Puma is one of the fastest growing brands. It is up more than 30% in revenue from pre-pandemic levels, while Nike and Adidas saw their revenue fall almost 20%. However, Puma is doing so after a major setback that impacted its supply chain and has now planned to go all in on the Metaverse.
Puma will be joining forces with 10KTF, a virtual Tokyo location, to expand its presence on the metaverse. There, they will offer avatar-specific apparel and a digital tailor named Wagmi-San. This is a collaboration that marks Puma’s biggest metaverse push. Puma also plans to tie its digital offerings to physical goods.
As more brands get into the metaverse, Puma has taken a similar approach. After all, sports brands can use the platform to promote their product. They can also use it to drive sales. It makes sense that Puma has taken this approach to expand its reach into the metaverse. Puma is excited to join the 10KTF community. It plans to release details of the 10KTF Shop soon.