During the 1960s, Spanish fashion designer Francisco Rabaneda Cuervo (known as Paco Rabanne) became the enfant terrible of the French fashion world. His designs were reminiscent of vintage Spanish clothing, and he quickly became a household name. Here’s a look at how he reclaimed his archive. Listed below are some of his most memorable designs. And while you’re at it, check out his NFTs.
Paco Rabanne is using NFTs to buy back its archive
Fashion house Paco Rabanne has embraced the digital trend by using NFTs to buy back its archive. This move aims to preserve the house’s archive and modernize its image in the fashion industry. The archive serves as an inspirational tool for future collections and can be valuable to collectors. As a result, Paco Rabanne is using NFTs to improve its archive preservation and storage and bring back archival pieces from its beginnings.
The NFTs, which will start at PS600 is centered on 12 conceptual show pieces. These include a spiky gold bustier gown a classic see-through chainmail gown and a barely-there lame cape dress. Paco Rabanne is also working with Selfridges to showcase Op Art pieces by Victor Vasarely alongside its SS22 collection.
Fashion houses are increasingly adopting the use of cryptocurrency in their marketing campaigns. During the recent Metaverse Fashion Week, fashion brands launched luxury NFT collections in order to appeal to young tech-savvy consumers. The use cases for luxury NFTs differ as do their end goals. For example, Paco Rabanne sees NFTs as a fundraising opportunity that will be remade with the brand’s archive of 12 show pieces.
How Paco Rabanne Transfer Into NFT
Luxury brands have launched their own luxury NFTs recently, including Selfridges, whose founder originally created the concept of “12 Unwearable Dresses” back in 1966. The collection will be available on the site as well as in stores and will include an immersive space and screen featuring Op Art and Victor Vasarely. The physical pieces are set to debut in Spring 2022. There is also an opportunity to purchase a limited edition NFT for only £500.
How Paco Rabanne transfers into NFTs? NFTs are a form of digital assets but their process is not as simple as it sounds. To mint non-fungible tokens takes a significant amount of energy. But many platforms are switching to greener blockchains and buying carbon offsets to reduce their carbon footprint. Selfridges has always been at the forefront of the fashion world, and their partnership with Paco Rabanne is yet another example of that.
Luxury and fashion brands are leading the way when it comes to leveraging NFT. In March 2022 Decentraland hosted Metaverse Fashion Week where luxury brands such as Tommy Hilfiger and Selfridges created virtual runway shows. Event attendees could participate in these virtual experiences, watch discussion panels, and buy fashion pieces in both physical and digital forms. Furthermore, participants could win a unique token that allowed them to use the experience.