Nowadays, various fashion brands proudly announce their participation in the world of non-fungible token (NFT) development. Which means, NFTs are so much spread in the world that they have entered the fashion industry too. One of the famous brands – GAP has also entered the NFT marketplace.
Dapper Dan’s influence on GAP
In collaboration with fashion influencer and philanthropist, Dapper Dan, Gap has launched a limited-run collection of non-fungible token (NFTs) called The Art of Gamification. The platform will allow customers to build their own collection using various drops.
In Gap’s Spring ’22 campaign, the company featured the talents of fashion designer and entrepreneur Dapper Dan. Following the successful launch of two limited-edition DAP GAP collaborations, the two companies are now working together to create a new NFT collection. This will feature a special-edition “Harlem Tailor” hoodie and a one-of-a-kind “Dapper Dan” jacket.
Dan is excited to be part of the Gap family and bring the brand’s newly-minted Dap-inspired hoodie to a wider audience.
GAP NFT results
According to Chris Goble, the company’s chief product officer, the partnership with Dan is a reflection of the company’s commitment to celebrating individuality. He also noted that the designer’s passion for progressive change and breaking the mold is an ideal fit for Gap.
The NFT experience kicked off with a digital auction, which featured a single-edition digital art piece that was designed by Dan and a special-edition DAP GAP jacket signed by Dap. There were also three gamified levels: Epic, Common, and Rare.
Through its partnership with Interpop and Tezos, Gap has been able to secure its network and operate with a low carbon footprint. The company also plans to continue testing and learning in the metaverse, where it will be able to partner with creators that are aligned with its values.