Norwegian Cruise Line is a US-based cruise line, which was founded in 1966 in Bermuda. It is one of the world’s largest cruise companies and is based in Miami. As of 2018, it had a passenger share of 8.7% in the global cruise market. It is a subsidiary of Norwegian Cruise Line Holdings.
Lately Norwegian Cruise Line announced its decision to create own NFT series. NCL is the first in the industry to launch a collection of non-fungible token (NFT) offerings. The company said that it will begin by holding an auction of six pieces, each with a starting price of $2,500. These tokens will be available on its upcoming NFT marketplace.
Future steps of the NFT in the market
The NFT auction will take place during the launch of Norwegian Cruise Line’s new ship, the Norwegian Prima Class, on April 13. All of the company’s NFTs will be sold at a starting price of $250. The pieces were created by Manuel Di Rita, an Italian artist who designed the hull art for the ships Norwegian Viva and Norwegian Prima.
The first piece in the collection, which is a replica of the ship’s hull art, is expected to be purchased by the buyer. The cruise line noted that it offers the opportunity to own a piece of the Norwegian Prima. One of the six pieces featured in the auction features a 3D design inspired by Peeta’s work.
What is NCL’s main goal?
Scott Piccolo, the company’s digital experience officer, said that the company’s goal is to provide its guests with the opportunity to own unique digital assets that will enhance their experience when they cruise. The proceeds from the sale of the NFTs will be used to help Teach for America, a program that recruits and trains teachers in Florida.
Norwegian Cruise Line’s president and CEO Harry Sommer said that the company’s new venture, the Prima Class, is the future of innovation and guest experiences. He noted that art plays an important role in the company’s various offerings. The company is thrilled to introduce this new venture into the world of non-traditional ships.