FC Porto is digitizing their stadium, which will be offered to supporters in the form of player and team-connected non-fungible tokens. They will be the first European soccer club to enter the Upland metaverse, where players buy digital land and build virtual attractions and neighborhoods. The digital environments can be used for fan engagement and gamification. FC Porto is also planning to offer players an option to buy the non-fungible tokens that represent their loyalty.
What To Expect From The Partnership Between Upland Metaverse And FC Porto
Upland, a Web3 platform mapped to the real world, recently just announced a strategic partnership with FC Porto, the 2022 Primeira Liga Champions. FC Porto and Upland will pioneer fan engagement in the metaverse and empower FC Porto communities. Together, the two teams will create a new era of soccer fandom. The new partnership will allow fans to communicate with each other and share in the excitement of the game.
In Upland, individuals can purchase “digital land” and build virtual environments, including homes, businesses, and sports venues. Many of the Upland properties will be based on Blockchain technology, a technology used to verify and authenticate transactions online. Those familiar with cryptocurrency trading will appreciate this new technology. Upland will also have its own currency, called NFTs, which players will use to trade properties.
The partnership is a step in the evolution of Upland. The Upland Metaverse is a mapped version of the real world. Upland will model real-world addresses of NFTs, and FC Porto will also produce a series of collectible NFTs to celebrate the team’s success. FC Porto’s entry will open the Portuguese city of Porto in the Upland Metaverse. Fans will be able to buy, sell, and trade these NFTs, which will be mapped to real-world addresses.
What Is Upland Metaverse?
Upland is an immersive, city-building, and property trading metaverse. It uses blockchain technology and an in-game token called UPX. Players earn UPX by playing the game, which can be traded in the currency of USD or UPX. Uplanders are active participants in the metaverse’s economy and contribute to its culture. In fact, Mark Zuckerberg is turning his company into a Metaverse company.
The Upland community is active on Twitter and Discord, as well as on Facebook, Reddit, Telegram, and Discord. Upland aims to provide a fun and engaging environment for all players. The Upland team has a loyal Twitter following and actively monitors their support email. They also maintain a blog with new announcements and a roadmap for future developments.
Upland encourages user-generated content, allowing users to create and design the properties of their dreams. In addition to realizing their dream homes, users can engage with brands in new ways while earning USD or UPX coins. As a result, it is possible to monetize your Upland experience by selling UPX tokens or selling your NFTs. Moreover, if you have a portfolio of UPX, you can even leverage it in the game by initiating 1-for-1 trades with other Uplanders.