Coca-Cola, Pizza Hut, Burger King, and Feel Foods have all recently launched NFT campaigns. What makes these companies’ NFT campaigns unique? Ultimately, they’re all doing something that appeals to customers. But how exactly are they doing it? How are they leveraging social media and the power of a single platform to reach a new audience? Let’s take a closer look.

Coca-Cola

With the NFT campaign, companies can raise awareness and funds to help fight climate change and other important issues. Coca-Cola and its global partners will also fund various campaigns involving NFTs. In July 2021, the company will release 100 reusable NFTs with artwork inspired by Andy Warhol’s Soup Cans paintings. A portion of the money from these sold NFTs will go to Feeding America.

With this campaign, Coca-Cola has taken the NFT concept to a whole new level. Coca-Cola is one of the four major global fast-food brands to launch an NFT. It has collaborated with artist Sophia Chang to create four unique NFT art pieces and distributed them via the internet. In addition, it also released an NFT auction on the gaming platform OpenSea. The proceeds from the auction will go to Feeding America.

Pizza Hut

Since introducing the concept of the non-fungible token, pizza-related brands have been jumping on the bandwagon. Pizza Hut Canada launched a series of NFTs, called “1 Byte Favourites,” featuring pixelated eight-bit slices of pizza. The company released a new NFT each day at lunchtime during a promotion that offered customers the opportunity to win a year’s worth of pizza for $10. The NFTs were initially priced at 18 cents each, but now sell for upwards of $8000.

Aside from the novelty of the NFTs, the concept has other uses. It has been used to raise money for charity and to build brand loyalty. The collectibles can also be used as live event tickets. Brands can make their own Cryptokick art pieces to entice consumers to buy them. A number of other brands have used the concept to promote their products. Pizza Hut, KFC, Taco Bell, and McDonald’s are among those companies that are using NFT collectables to raise awareness of their products.

Burger King

Four major global fast-food brands are jumping on the blockchain bandwagon. From Burger King to Arizona Iced Tea, these brands are experimenting with non-fungible tokens and cryptocurrency products. The latest campaign by Burger King involves a collaboration with NFT marketplace Sweet. The rewards include a 3D digital collectible of BK, a year’s worth of free Whopper sandwiches, autographed merchandise, and even a phone call with a celebrity ambassador.

The first series of McDonald’s NFTs was released in November 2021. The cards depict artwork of the McRib sandwich spinning against a gold background. The company did not auction the NFTs, but instead used them as prizes in sweepstakes giveaways. In addition to the McDonald’s campaign, Taco Bell and Pizza Hut have also joined the NFT bandwagon.

Feel Foods

The launch of these digital tokens has been met with a great deal of interest among blockchain enthusiasts. In fact, it is not surprising that some major fast-food brands have followed suit, with Burger King, McDonald’s, Taco Bell, and Pizza Hut all introducing non-fungible tokens as part of their distribution strategy. The idea behind these campaigns is to use the cryptocurrency to promote their products, with the hopes of fostering a community of people who care about their food.

Feel Foods has announced a limited edition collection of non-fungible tokens that will be available to customers. NFTs are unique pieces of data stored on the blockchain that are associated with a reproducible digital file. The currency can be purchased with cryptocurrency, and non-fungible tokens are typically encoded using the same software as crypto currencies. The campaign is expected to run for 30 days.