This year’s Australian Open is taking steps to enter the Metaverse. The Australian Open has launched its own NFT collection in collaboration with sweet.io. The
Budweiser is partnering with San Francisco-based bitcoin payments platform Coinbase to bring the benefits of bitcoin payments to Budweiser Made in America concerts. Concert-goers can
TIME magazine has launched an auction of three special edition NFT magazine covers. The magazine released these items for auction on the NFT marketplace, SuperRare,
After signing Kylian Mbappe as a brand ambassador and investor, Sorare has seen an explosive increase in trading on the secondary market. The company, which
The final pre-season friendly between Tottenham Hotspur and A.S. Roma took place on July 30 in Haifa, Israel. Both sides have not played many matches
Sports brands are increasingly entering the digital space. Puma is one of the latest brands to do so. Puma has jumped into the metaverse with
As the companies continue to develop their mutual vision of the industrial future, the two partners are expanding their collaboration to create a real-time immersive
The London-based Premier League squad Crystal Palace has blasted into the metaverse with a non-fungible token (NFT). The team secured its identity for use in
A 3D virtual world based on Centre Court at Wimbledon, WimbleWorld, is set to launch this month. It features an After-School grounds pass that lets
FC Porto is digitizing their stadium, which will be offered to supporters in the form of player and team-connected non-fungible tokens. They will be the
