United Parcel Service is getting ready to enter the Metaverse, extending its brand into the virtual world. Already a strong name in the real world, UPS is following the trend. More companies have filed to be a Metaverse brand than one could imagine, from music to fashion. Even fast-food chains are joining the fray. If this trend continues, we could see UPS entering the metaverse within the next few years.
Parcels as Non-Fungible Tokens
UPS, the world’s largest courier company, is now seeking to capitalize on the growth of the virtual world by entering the metaverse. The company has already filed trademark applications with the USPTO for NFT (non-fungible token) -backed media and virtual goods. It has also filed patent applications for its names UPS Store, UPS logo, and United Parcel Service, and for Crypto-collectibles. In the Metaverse, UPS is seeking to provide virtual packages, shipping labels and clothing to customers.
In addition to its own investment in the virtual world, JP Morgan is pursuing a variety of real-world opportunities in the metaverse. The company is targeting virtual real estate and recently purchased a plot in the Decentraland virtual city. The company plans to create a virtual real estate, and expects the average price to double in six months by 2021. While many other businesses have already made moves in the metaverse, JP Morgan’s entry will mark the beginning of a new era in virtual real estate.
The company is also planning to launch a virtual restaurant in the metaverse. The company intends to provide rewards to customers who spend virtual money with them. The rewards they receive are redeemable for real-world food. This is just the first step in the company’s strategy for entering the metaverse. Other companies are looking to join the fray as well. In fact, a survey by Accenture showed that 71% of senior executives believe that the metaverse will increase business.
UPS to enter the metaverse
The United Parcel Service has filed for trademarks for both “UPS” and its logo in the metaverse. With its already huge presence in the physical and virtual world, UPS is ready to make a big splash in the metaverse. And the company isn’t alone in that pursuit. Several other major brands have filed for trademarks related to the metaverse, including fast-food chains.
The Worlds Largest Courier Company UPS has recently filed a pattern for item exchange lockers with a POS system. Last November, the company joined the Blockchain in Trucking Alliance with Coyote Logistics and others to further boost transparency and cut costs. It seems the corporate world is getting on board with the hype around the metaverse. Last month, Chevron and Unilever both filed trademarks for the Metaverse, a move that could result in some big changes for the two companies.
In the meantime, MTS, a South Korean telecommunications company, launched a five-G center, which has already attracted two foreign companies. Robotscity, a cloud-based platform for controlling robots, and Doubleme, an augmented reality communications system, are two of the companies already resident in the metaverse. With the advent of non-face-to-face communication and ICT, the metaverse is attracting increasing attention in game entertainment. The MZ generation is especially sensitive to ICT.